The Ultimate Seoul Experience: Exploring The Hyundai Seoul Like a Local
Hello! This is Allied (Korea).
If you're dreaming of living in Seoul, it's essential to go beyond just sightseeing and truly experience the city like a local. Discovering unique spots in everyday life and immersing yourself in new cultures and lifestyles is the best way to feel the true essence of Seoul. Today, we’re introducing The Hyundai Seoul, a key destination at the heart of this experience.
The Hyundai Seoul
📌 Location: 108, Yeouidae-ro, Yeongdeungpo-gu, Seoul
📌 Hours: Monday-Thursday 10:30 AM - 8:00 PM / Friday-Sunday 10:30 AM - 8:30 PM
Image Source: Hyundai Department Store Official Blog
The Hyundai Seoul, the largest department store in Seoul, is more than just a shopping destination; it’s a cultural, artistic, and culinary hub. Spanning approximately 89,100 square meters, it is situated in the center of Yeouido, making it easily accessible. The indoor garden with natural lighting and innovative spatial design offers a refreshing experience for visitors, especially those from overseas.
One of its main attractions for international guests is the blend of global brand collections and Korean local designer brands. The frequent pop up stores and events inside the department store allow visitors to experience the latest Korean trends and gain a deeper understanding of the local culture.
How to Enjoy The Hyundai Seoul to the Fullest
1. Diverse Pop-up Stores
Image Source: The Hyundai Official Instagram
Known as a hub for pop-up stores, The Hyundai Seoul collaborates with various brands every month to showcase unique pop-up events. From K-content-themed pop-ups to local food and global luxury brands, it breaks the boundary between shopping and culture.
Pop-ups based on popular K-pop, dramas, movies, and webtoons are particularly popular among international visitors, offering a close-up experience of contemporary Korean culture. Currently, you can explore the Wicked movie-themed pop-up, BTS Jin’s solo album Happy pop-up, and the Pop Mart pop-up featuring popular IPs like Labubu and Dimoo. Don’t miss out on experiencing these contents firsthand!
2. Explore Trendy Fashion Brands
Image Source: The Hyundai Official Instagram
This is the go-to place for trendy local Korean brands and international luxury labels. For international visitors, discovering brands that capture the unique Korean sensibility and trends is a real delight.
Popular local brands like Andersson Bell, Low Classic, Weekend Workshop, and COQUA have been gaining attention lately. In addition, Sculptor and Étoile Isabel Marant are also receiving positive responses among the younger generation. Experience the unique Korean designer brands alongside leading global trends all in one place.
3. Christmas Show: LE GRAND THEATRE
Image Source: The Hyundai Official Instagram
To celebrate the 2024 Christmas season, The Hyundai Seoul's 5th-floor Sound Forest presents LE GRAND THEATRE: Harry’s Christmas Show. This Christmas event, running until December 31, 2024, offers a warm and special experience.
Join the magical journey of Little Bear Harry and a girl as they search for the world’s greatest Christmas show, the Moving Grand Theatre. The 12-meter diameter and height of the theater, featuring an 8-meter-tall rotating Christmas tree, will undoubtedly be the top photo spot of this holiday season.
The Hyundai Seoul is a special place that enriches the Seoul lifestyle. Experience the unique charm of Seoul in a space where global and Korean local brands blend harmoniously.
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